Best Digital Marketing Institute in Delhi With Placement (Classroom Training)

• Marketing Terms
• What is Digital Marketing
• Digital Marketing Process
• Advantages of Digital Marketing
• Over Traditional Marketing
• Marketing Platforms
• Idea creation and Execution
• Audience Feature
• Audience Targeting

Domain, Hosting & WordPress

• What is WordPress
• WordPress.com vs. WordPress.org
• WordPress Login
• WordPress Dashboard
• WordPress Admin Bar
• WordPress Settings
• WordPress Posts vs Pages
• Creating WordPress post
• Adding link in WordPress
• Adding Images to post and Pages
• Formatting WordPress posts
• Scheduling WordPress posts
• WordPress Categories & Tags
• Creating a WordPress Page
• Applying a WordPress Page Template
• What are WordPress Plugins
• Installing WordPress Plugins
• What is WordPress Theme
• How to install a WordPress Theme
• Using WordPress Widgets
• Creating a Custom Menu in WordPress
• Managing Comments in WordPress
• Creating Users in WordPress
• Search Engine Optimization &
  WordPress
• WordPress Security

Search Engine Optimization

• Introduction to Search Engine
  and how it operates
• Introduction to SEO
• Introduction to SERP
• Keyword in SEO
• Keyword Research Analysis
• Keyword Analysis Tools

Orientation to Schema mark up and
Implemention

• What is Schema Markup
• Importance of Schema Markup
• Impact of Schema in Search Results
• Implemention of Schema
  into your website

On page Optimization

• Title Tag Optimization
• Content Optimization
• Alt Tags
• URLStructure
• Canonicalization of URL
• Meta Tags Creation
• Sitemap Creation
• Robots.txt file creation
• Internal Linking and Anchor text
• Broken Links and its rectification
• Core Web Vitals
• Google Search console setup
  and its use
• Google Analytics code generation
  and its placement

Off PageOptimization

• Back Links generation
• What is Link Building
• Types of Link Building
• Directory Submission
• Press Release Submission
• Social Book Marking
• Social Sharing
• Content Sharing Strategy
• Google Map Optimization
• Classified Ads
• Guest Posting
• Google Algorithm Updates
• How to Overcome from Google Penalties

Common SEO Mistakes

• Keyword Stuffing
• Hidden Text
• Duplicate Content
• Link Spamming
• Targeting Wrong Keywords

Online Reputation Management

• Understanding of ORM
• What is ORM
• Importance & Objective of ORM
• ORM strategy Planning
• Steps to recover from negative
  reputation

Local SEO (GMB)

SEO Proposal Creation

SEO Audit

SEO Auditingtool

Black Hat SEO Techniques

EcommerceWebsite Development

• Ecommerce Framework
• Adding Products to Ecommerce
• Adding Products for Upselling
• Adding Products for Cross Selling
• Payment Gatway Integration for Online Payment
• Ecommerce Page Design

Ecommerce SEO

• Choosing an Ecommerce CMS: which one is right for you?
• Choosing and optimising internal site search for SEO
• How to properly configure and optimise product categories
• How to properly set up product filters for SEO
• Menus and navigation
• Inventory management
• Product pages (PDP)
• Product recommendations and UGC
• Internal linking structures and merchandising
• Analytics and measurability
• Marketing and ‘wowing’ your customers

GoogleAds Overview

• Understanding Inorganic search Result
• Introduction to Google Ads
• Signing up for Google Ads Account
• Ads Account Structure
• Campaigns, Adgroups, Ads, Keywords
• Classifications of Ads

AdsAlgorithm

• Impressions
• Click-through Rate (CTR)
• What is Quality Score
• What is Ad Rank
• What is Bid

Search Campaign

• Types of Search Campaign – Standard
• Shopping Ads
• Google Merchant Center
• Creating Campaign
• Campaign Level Settings and Adjustments
• Location Targeting
• Cost Per Click Bidding Strategy
• Manual bidding
• Automatic Bidding
• Advanced Bid Strategies
• Enhanced CPC
• Cost PerAcquisition Bidding
• What is Ad extensions
• Understanding Ad extensions
• Types of Ad extensions
• Ad Groups
• Ad Groups ideas
• Keywords Match type in Ads
• Searching Keywords
• Adding Keywords
• Understanding Keywords Match Types
• Negative Keywords
• Ad Writing techniques
• Call to Actions
• Ad title
• Ad Description
• Display URL
• Destination URL
• Conversion Tracking Code
• What is conversion tracking code
• Importance of conversion tracking code
• How to generate conversion
  tracking code
• How to upload conversion tracking code
• Checking the reports of Conversion
  Tracking

DisplayAds

• What is display Campaign
• Types of Display Campaign
• Creating Display Campaign
• Understanding cost per thousand
  impressions bid (CPM)
• Ad delivery
• Ad Scheduling
• Display Ads targeting
• Banner Ads creation
• Remarketing
• What is remarketing
• Setting up remarketing campaign
• Creating Remarketing lists
• Custom Audience

VideoAds

• What is display Campaign
• What is Video Campaign
• Types of Video Campaign
• Creating Video Campaign
• Understanding cost per thousand
  impressions bid and CPV Bid
• Ad delivery
• Ad Scheduling
• Video Ads targeting

Google Merchant Centre

• What is Google Merchant Center?
• Google for Retail Overview
• Google Shopping listings
• Verification of website url on
  merchant center
• Merchant Centre Integration

Remarketing Campaign

• Introduction to Remarketing
  Campaigns
• Data Tracking
• Audience Creations

Introduction

• Introduction to E-commerce Marketing
• Overview of E-commerce Portals
• Understanding Different Models –
  Brand Store and Marketplaces
• Product Research

E-commerceWebsite Creation

• E commerce cart
• Merchant Account
• Payment Gateways
• Logistic partners
• Search Box
• Featured Product & Related Product
• Filtering options
• Newsletter subscription
• Product Zoom Image
• Product on check out page
• Call to actions
• Advertising
• Landing pages

Marketplace Walkthrough

Marketplace Listing /Sign up Process

Solutions for Payment Gateway
/Shipping /Order Fulfillment

Competitor Analysis

Overview

• What is Social Media
• How it is different from other channels
• Popular Social Media Platforms
• Social Media in India

Facebook Marketing

• Importance of facebook Marketing
• Understanding Facebook marketing
• Facebook fan Page
• Edge rank
• How to market Facebook fanpage
• Facebook Advertising
• Types of Facebook Advertising
• Best practice of Facebook Advertising
• Conversion Tracking of Facebook Ads
• Facebook Insights
• Pixel Implementation
• Facebook Remarketing

Facebook Marketplace Listing

• Why Facebook Marketplace?
• What is Facebook Marketplace?
• Facebook Marketplace Categories
• Things To Consider When Selling on
  Facebook Marketplace
• The Benefits of Selling on Facebook
  Marketplace
• How to Sell on Marketplace
• How Merchants Grew with Facebook
  Marketplace
• Facebook Marketplace Rules
• Facebook Catalog Sales
• Add items to a catalogue manually
  about Facebook & Instagram Shop

Twitter Marketing

• Introduction to Twitter
• Importance of Twitter
• How to market on Twitter
• Twitter Advertising
• Types of Twitter
• Ads Twitter Cards
• Twitter Conversion Tracking Code
• TwitterAnalytics and other tools

Content Promotion Via LinkedIn

• Introduction to Linked
• In LinkedIn features
• Benefits of LinkedIn (B2B, B2C scenario)
• Marketing Strategy in LinkedIn
• LinkedIn Profile and its utilities
• LinkedIn Business page
• How to create LinkedIn business page
• LinkedIn advertising
• How to create LinkedIn Ads

Youtube Marketing

• Introduction to Video Campaign
• How to create Video Campaign
• Video Ad types
• Uploading Videos
• Youtube for Business
• Youtube Marketing
• Youtube Analysis
• Monetizing Youtube Video
• SMO Report Creation
• SMO Budget Report Creation
• Estimation Report Creation

Instagram Marketing

• How to Create an Instagram Business
  Account
• Setting Up Your Instagram Account
• Optimizing Your Instagram Account
• Managing Your Instagram Settings
• Types of Instagram Posts
• Instagram Marketing Strategy
• Instagram Analytics
• Instagram Hacks and Best Practices

Inbound Marketing Features

• Introduction to Inbound Marketing
• Inbound Marketing Actions
• Needs of Inbound Marketing
• Types of Inbound Marketing
• Initiating Inbound Marketing
• What is Marketing Automation
• Features of Marketing Automation

Lead Nurturing

• How to Score Leads for Nurturing
• Nurturing Leads with Content Marketing
• How Marketing Automation Helps
  Nurture Leads

Youtube Marketing

• Build your channel
• How to engage probable customers
• How to discover content ideas
• Distribute and promote contents
• Increase the reach & impact of the content
• YouTube seo
• Optimize your channel for organic growth
• Youtube monetization

InfluencerMarketing

• What is Influencer Marketing?
• Choosing Influencer’s that match your Brand
• Setting Key Deliverables from the Influencers
• Macro v/s Micro Influencer
• Creating remarkable content is critical
• Interest in influencer marketing is spiking
• Definition of influencer marketing
• What is the value of influencer marketing?;
  How do you improve the odds of success?
• Challenges when engaging influencers
• Fewer journalists are the right influencers;
  Identifying the right influencers is hard
• Some engagement tactics may not work;
  Some engagement tactics only work once
• Measurement is key to bigger budgets;
  Measure key performance indicators (KPIs)
• Can influencer marketing be automated?
• Tracking influence vs. custom campaigns;
  Influencer discovery vs. identification
• Vetting influencers vs. letting go of
  contro, Can influencer marketing
  be automated?

QUORA MARKETING

• Introduction to Quora
• Creating Profile
• Concept of Upvotes
• Creating Discussion
• Answering the Questions
• Becoming Personal Brand
• Quora Ads

Content Marketing

• Introduction to Content Marketing
• Definition of Content Marketing
• Goals of Content Marketing
• Content Marketing Strategy
• Need of Content Marketing
• Content Marketing Management
• Social Content Marketing
• Understanding the AIDAModel
• Creating Buyers Persona
• Understanding various Content Formats available
• Creating Content Buckets (mapping)
• Creating Content Calendar
• Understanding Consumer Journey
• Decoding Successful Campaign
• How to fast forward AIDA
• Marketing across AIDAModel
• Tools to use

Blog Designing and Promotion

• Blog Customization
• Use Of Blogger
• Content Posting
• SEO Friendly URL Structuring
• Schema Mark Up Implementation

Affiliate Marketing

• Parties Involved in Affiliate Marketing
• Promotional Strategy
• Commission Structure
• Deep Linking
• Affiliate Network
• Click Bank Affiliate
• Offer Vault Offer grabbing
• Visitors Generation

SELLER ACCOUNT IN AMAZON

• How to create seller account in amazon
• How to list product in Amazon
• How to optimize seller account/products for amazon seo
• How to promote listed product in Amazon

SHOPIFY

• Plan Your Store
• Choose Your Store’s Name
• How to Create A Shopify Account
• Select & Customize Your Shopify Theme
• Optimize Your Store’s Settings
• Create Your Essential Pages
• Add Products to Your Store
• Add Discount Codes
• Get Familiar With Your Orders Page
• Review YourAnalytics & Set Up Google Analytics
• Add These Recommended Apps
• Choose a Paid Plan

Freelancing Gigs

• Uses Of Freelancing Tools
• Freelancer
• Fiverr
• Upwork
• How To Create, Bid & Manage Account

Drop Shipping

• Objectives Drop Shipping
• Product Research Methods
• How to Find the Right Product to Pick
  for Your Store
• Shopify Store Set ups, Adding Products
  to Store
• Driving Traffic to Your Store
• Retargeting
• Product Orders
• Supply
• Importing AliExpress/Wooplr products
• Oberlo Utilization
• Shopify Integration Process
• Drop shipping Hacks

Introduction Of Canva

• Digital Banner Designing
• How to Use Canva?
• Live Practice– Designing Logos and Banners
• Graphic Design Fundamentals
• Logo & Graphic Designing

Interview Preparation

• Planning
• Dress code
• On the day drill
• Body Language & Building Rapport
• Research
• Resume Review
• Finding and communicating your USP
• Difficult Interview Questions
• Developing interview skills
• Expected Interview Questions
• Behavioral Interview Questions
• Psychometric tests in interview
• Anxiety & Self Confidence