Learn Google Ads course
Google Ads Course, formerly known as Google AdWords, is Google’s advertising system in which companies bid on certain keywords in order to get their clickable ads to show up when someone searches for that keyword. Mastering Google Ads is a key skill that can help boost your career in digital marketing.
Learn Google Ads Course
Through Digiweb Course Institute’s Google Ads course, you’ll learn the fundamentals of how to set up and optimize Google Ads campaigns. The course covers how to:
Conduct keyword research to find relevant keywords and phrases for your ads.
Set a bidding strategy to determine how much you’re willing to pay for each click.
Optimize your ads for high click-through rates and conversions.
Analyze your campaign’s performance using metrics like impressions, clicks, click-through rate and cost-per-click.
Make adjustments to improve your campaign’s effectiveness over time through A/B testing, refinement of keywords and ad copy, bid adjustments, and more.
With Google Ads being such an important platform for businesses to reach customers, digital marketing skills in this area are extremely attractive to employers. Completing this course will equip you with valuable, in-demand skills that can open up career opportunities.
Curriculum of Our google Ads course in Delhi
- Understanding Inorganic search Result
- Introduction to Google Ads
- Signing up for Google Ads Account
- Ads Account Structure
- Campaigns, Adgroups, Ads, Keywords
- Classifications of Ads
AdsAlgorithm
- Impressions
- Click-through Rate (CTR)
- What is Quality Score
- What is Ad Rank
- What is Bid
Search Campaign
- Types of Search Campaign – Standard
- Shopping Ads
- Google Merchant Center
- Creating Campaign
- Campaign Level Settings and Adjustments
- Location Targeting
- Cost Per Click Bidding Strategy
- Manual bidding
- Automatic Bidding
- Advanced Bid Strategies
- Enhanced CPC
- Cost PerAcquisition Bidding
- What is Ad extensions
- Understanding Ad extensions
- Types of Ad extensions
- Ad Groups
- Ad Groups ideas
- Keywords Match type in Ads
- Searching Keywords
- Adding Keywords
- Understanding Keywords Match Types
- Negative Keywords
- Ad Writing techniques
- Call to Actions
- Ad title
- Ad Description
- Display URL
- Destination URL
- Conversion Tracking Code
- What is conversion tracking code
- Importance of conversion tracking code
- How to generate conversion
tracking code - How to upload conversion tracking code
- Checking the reports of Conversion
Tracking
DisplayAds
- What is display Campaign
- Types of Display Campaign
- Creating Display Campaign
- Understanding cost per thousand
impressions bid (CPM) - Ad delivery
- Ad Scheduling
- Display Ads targeting
- Banner Ads creation
- Remarketing
- What is remarketing
- Setting up remarketing campaign
- Creating Remarketing lists
- Custom Audience
VideoAds
- What is display Campaign
- What is Video Campaign
- Types of Video Campaign
- Creating Video Campaign
- Understanding cost per thousand
impressions bid and CPV Bid - Ad delivery
- Ad Scheduling
- Video Ads targeting
Google Merchant Centre
- What is Google Merchant Center?
- Google for Retail Overview
- Google Shopping listings
- Verification of website url on
merchant center - Merchant Centre Integration
Remarketing Campaign
- Introduction to Remarketing
Campaigns - Data Tracking
- Audience Creations
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