Keyword cannibalization refers to the situation where multiple pages on a website are competing for the same keyword in search engine rankings. This can lead to a dilution of the website’s authority on the topic and can confuse search engines about which page to rank for a particular keyword
Here are a few strategies to avoid keyword cannibalization:
1. **Content Audit:** Conduct a thorough audit of your website’s content to identify any duplicate or overlapping keywords. Once identified, you can either merge the content or differentiate the targeting keywords.
2. **Keyword Mapping:** Map out your keywords to specific pages on your website. Ensure that each page has a unique focus keyword and that there is no overlap between the pages.
3. **Consolidate Content:** If you have multiple pages targeting the same keyword, consider consolidating the content into a single, comprehensive page that covers all aspects of the topic.
4. **Internal Linking:** Use internal linking to establish a clear hierarchy of content on your website. This can help search engines understand which page is the most authoritative for a particular keyword.
5. **Monitor Performance:** Keep an eye on the performance of your pages in search engine rankings. If you notice keyword cannibalization occurring, take steps to address it as soon as possible.
By implementing these strategies, you can avoid keyword cannibalization and ensure that your website’s content is optimized for search engine rankings.