What is Informational Keywords

Informational keywords are words or phrases that show a person wants to find information or learn about something instead of buying something. People use these keywords when they are looking for answers to questions or general knowledge.

Key Points About Informational Keywords:

1. Learning Intent: People are mainly looking for information, advice, or tips (like “how to train a puppy” or “what is digital marketing”).

2. Question Format: Many informational keywords are in the form of questions (for example, “what is the capital of France?” or “how to cook pasta?”).

3. Wide Range of Topics: They can cover many subjects and are not just about buying products or services (like “benefits of meditation” or “history of the internet”).

4. Less Competition: Compared to commercial keywords, informational keywords usually have less competition because many websites focus on providing helpful information rather than selling items.

Examples of Informational Keywords:

• “How to start a blog”
• “What is SEO?”
• “Tips for healthy eating”
• “Best practices for remote work”

In digital marketing and SEO, using informational keywords is important to attract visitors who are just starting their research. This can lead to more engagement and help people become aware of your brand.