What is Keyword Density

Keyword density means how many times a keyword appears on a webpage compared to the total number of words, usually shown as a percentage. The right keyword density helps search engines understand what the page is about without overdoing it, which can be harmful if keywords are used too much (known as “keyword stuffing”).

For example:

• If there are 100 words in an article and the keyword appears 3 times, the keyword density is 3%.

Keeping keyword density balanced (around 1-2%) helps search engines and readers understand the content without it feeling repetitive.